The client sought to revitalize their workplace giving program through an engaging custom-built quiz experience matching donors to their inner global champion archetype. This dynamically customized quiz provides funders entertaining revelations of how their passions powerfully intersect with world-bettering causes, directing them where their distinctive contributions can achieve maximum impact. With persona-aligned guidance activating donors' full potential as change-making supporters, the personalized quiz injects purposeful inspiration into charitable initiatives by spotlighting distinctive ways each contributor can shine as a force-multiplying champion.
This project required extensive custom coding to develop a strategic matching engine aligning user values with personalized archetypes. The team's talented illustrator envisioned the five Global Champion personas brought to life through their custom artwork. Pre-set answer attributes linked user responses to these distinctive personas, with JavaScript calculating aggregate quiz scores to derive accurate Champion type assignments for participants.
Gravity Forms connectivity unlocked further response-driven personalization by integrating GravityWiz to pull workplace campaign details rather than manual entry across 100+ options. The automated connections to custom post types enabled smooth, scalable tailoring based on participant data.
Matches populated the URL parameters to display fully customized results pages for each user, including an overview of their Champion type, top three aligned charities, links to their workplace campaign, and opt-in gateways for expanded email journeys elaborating on their distinctive giver style.
Architecting precise technical alignment of user passions with relevant experiences required meticulous build orchestration across platforms. The end solution guides purpose-driven giving by revealing connections between each participant’s inner changemaker and the causes uniquely needing their brand of support for maximal collective impact.
