Enacting an innovative website overhaul encompassed a deliberative phased rollout approach that first presented redesigned lead pages before progressively propagating these contemporary designs across remaining touchpoints in later cycles. The first release established a contemporary visual language through redesigned introductory touchpoints. With primary pages setting the modern creative direction, attention could shift to perfecting messaging that cut through noise to bond with audience priorities.
This project provided an opportunity to build a site experience leveraging the flexible Gutenberg editor and enhanced Genesis framework blocks rather than reliance on an all-in-one plugin like Elementor. Combining the two opened up more granular control and customization potential through clean code output for ideal site performance.
The net result is a bespoke digital platform exceeding expectations through state-of-the-art aesthetics manifesting our creative vision while powered under the surface by meticulous custom engineering unlocking functionality possibilities off-the-shelf tools can only approximate for equally passionate builders.
